How does "EEAaO" represent social groups or issues?
EEAaO is about a typical immigrant, Asian-American family running a laundromat. Showing the experiences of most immigrant families as well as the issues they face. Notably, the beginning of the film, shows Evelyn exhaustingly running a laundromat, her issues with her family as well as tax problems. It displays typical tropes associated with Asian families while still being able to break them throughout the progress of the movie. The multiverses show different sides of Evelyn, the engrossed businesswoman, the kung fu master, the exhausted wife, the chanteuse, the tiger mom, the filial-and-failed daughter, the gifted mind-traveller and more.
In the end, Evelyn breaks from the typical Asian mother figure to a sweet loving wife, carefree as well as mending her relationship with her daughter and accepting her as who she is. Since Evelyn’s daughter, Joy, is part of the LGBTQ+ community, it also sheds some light on the issues that the community faces. Especially from the Asian perspective.
How do the elements of its production work together to create a sense of branding?
EEAaO is very unique due to its low-budget production. The team created props from simple everyday objects, used actual real-life footage of the actors, and had a limited amount of locations. And yet were still able to make the film look expensive. It’s clearly noticeable throughout the film that they had a limited budget, but it became what EEAaO’s is known for. The production of EEAaO is also a way that the film company used to promote the film. The countless reports, and interviews on its low-budget filmmaking methods. Creating a brand for the film.
How does "EEAaO" engage with the audience?
EEAaO has many different genres. Comedy, action, science fiction, fantasy, adventure, etc. Creating an emotional story while still being suspenseful throughout the storytelling progress. Generating sympathy, jeopardy, and relatability through Evelyn’s life and her relationships. While still having engaging moments through the action, and thriller scenes in the trailer and film itself.
How does "EEAaO" challenge, or confirm, conventions?
EEAaO is a genre-bending film, it challenges the typical way of storytelling. It has elements of comedy, action, thriller, science fiction, romance, etc. When typical movies only stick to one main genre and have elements of some other genres, EEAaO has it all. In between the scenes and parts of the movie, there are also film titles which are not something that is typically seen in movies.
EEAaO also breaks the typical conventions of Asian families, in particular Asian mothers. From a “tiger” mom figure, Evelyn becomes accepting of Joy and her genre orientation. She also becomes a loving wife to Waymond.